As well as specializing in StoryBrand messaging, McCully Media Group can help you with web design, creating a sales funnel or landing page, or building your website with a customized wireframe. We pride ourselves on building responsive websites that are optimized for all devices.
Your website is often the first point of contact for your business. Within seconds, your website needs to pass the “caveman test” by answering three important questions for potential customers:
The human brain is wired for survival. Its job is to burn the least amount of calories, so messaging that is confusing or takes too long to understand won’t make the cut. Your website needs a clear value proposition that is communicated quickly, or visitors will leave.
StoryBrand Certified Guide Michael McCully leads our team of expert web designers to create brand messaging and website designs that convert. Does your current website pass the caveman test? If not, contact us to learn more about the StoryBrand approach.
Website design is more than bringing visual elements together. To reach your marketing goals, your website needs the right messaging and clear navigation that will reduce bounce rates. It must guide visitors to become customers.
The StoryBrand framework is not just about passing the caveman test. It is also about creating a brand message that resonates with your customers.
Most companies think customers want to know about them. For example, stories about the company being founded by your grandfather.
However, people care first and foremost about themselves. They want to hear stories that center them as the protagonist in the narrative.
When you position your company as the guide to helping people overcome their problems, you will reach your business goals and achieve success much faster.
We have all been there before, trying to find the information we want on a website only to be frustrated by how difficult it is. It’s irritating and time-consuming, so people give up looking for what they need and leave your site without doing business with you or even converting at all.
We solve this problem for you by making your website easy and intuitive to use so that users can quickly find their way around while browsing your product catalogs or reading about your services.
Your website plays a critical role in reaching your target audience. If you want to have a successful digital marketing campaign, you need clients to be able to access and navigate through your site with ease.
When someone visits your site on their phone or tablet, they should be able to get the information they need fast. Unfortunately, many sites aren’t designed with mobile users in mind, leading to frustrating experiences for everyone involved.
We create responsive websites that look great no matter what type of device someone uses to view them. Responsive design or mobile-friendly design ensures that visitors will enjoy an optimal experience every time they visit your site—and this translates into more leads and conversions.
Search engines are getting smarter, and the algorithms they use to determine which websites rank higher in search results are constantly changing.
If you want your website to be found online, you’ll need a company that understands how search engines work and can create an SEO-friendly site for your business.
We have a decade of experience creating SEO-friendly websites for our clients. We know what it takes to make sure a site will perform well on Google, Bing, Yahoo!, or any other major search engine. Our team of experts is ready to help you get found online by creating an effective SEO strategy for your specific needs and goals.
Websites should be visually attractive, but, more importantly, they need to convert visitors into potential customers.
We’ve seen businesses spend a lot of money on web development only to see little or no improvement in conversion rates. This is because most web designers are more interested in aesthetics than conversion rates.
Our team has been perfecting this craft for over 10 years, and we have helped hundreds of small and mid-size businesses increase their website conversions while saving money. Our approach is all about creating an exceptional experience for potential clients who visit your website.
Slow websites frustrate potential clients, which means they are likely to leave your site quickly and never return. Websites that take a long time to load also don’t rank well with SEO because search engines like Google view slow-loading sites as poor quality.
Our websites are built for speed and security, so you can count on a fantastic user experience, secure web environment, and keyword rankings boost.
McCully Media Group is a Fort Worth-based web design company and full-service marketing agency.
Contact us for marketing strategies that grow your business and your revenue.