What is the most powerful marketing tool in your arsenal? Your voice. It’s a simple concept, but one that many businesses are overlooking. Below we detail how you can use our Dallas Fort Worth-based video production team to create visually compelling stories that will drive ROI for your business.
It’s no secret that most people are not interested in reading long walls of text on your website, so you need a way to tell your story and get the message across quickly. That is where we come in! We can help you communicate with customers on their level by crafting videos that will capture attention while still keeping things simple.
Capturing the attention of consumers is becoming increasingly tricky as mobile device usage continues to skyrocket. As a result, video production becomes an essential component in any advertising strategy because it provides brands with an instant platform for new conversion opportunities that is unparalleled by other forms of media marketing such as billboards or print ads.
Video-based marketing is a vital part of any business that’s looking to beat the competition. It can influence search engine rankings, web page traffic, and visibility on social media sites and blogs, which leads to more social shares for your company. More exposure means a higher level of memorability, which results in greater brand familiarity among potential clients. This ultimately means better sales with more customers/clients coming into contact with you.
Our Dallas Fort Worth video production team of storytellers has helped dozens of companies just like you market their products and services with video. We know how to write directly to your audience, design in line with company guidelines, and communicate through an efficient process so that the workload isn’t as daunting or frustrating.
Our video production team includes a StoryBrand Certified Guide, which allows us to implement the SB7 marketing framework into your videos. Get started with StoryBrand video production today so you can clarify your message and engage with more customers!
There is nothing more powerful than a story. Stories have the power to move people in so many different ways, and that’s what we’re all about at McCully Media Group: executing your vision from idea to screen with creativity and passion.
We live for the power of storytelling. Whether it’s a story, brand, or product/service video, we believe that each project can move people in some way — and those are our favorite kinds of projects! McCully Media Group can execute your vision from script to screen with creativity and passion.
We’ll help execute your vision from idea to screen with creativity and passion.
– Michael McCully
Story Videos are the fastest way to tell “your why”. Adding story videos to your homepage and about us page builds trust.
Story videos on your homepage and each of your service pages are must-haves for businesses who are looking to stand out in the marketplace. Videos that demonstrate your capabilities and “your why” can serve as both an informative and persuasive medium. Additionally, engaging with customers on the human level by providing testimonials from your clients and staff members builds brand authority, trustworthiness and helps to humanize your brand.
Story videos are great pieces of content to include on the company bio section of your website. They’re ideal for customers who want a peek into what it’s like working with you and can also be used as testimonials by current employees. A StoryBranded video is often able to tell your story more vividly than words alone ever could!
Branded video content is more than just a way to advertise your company with logos and product placement. This type of advertising can be used as an opportunity for genuine storytelling.
Crafting your story is a critical part of building, growing, and maintaining a memorable brand. In addition, it helps consumers forge connections with your company and what they believe in or want for themselves.
Brand storytelling provides an opportunity to create new relationships with current and potential customers by connecting their values or aspirations with your company’s core beliefs. In doing so, we can develop meaningful connections through shared ideals – when people understand your company better, they’re more likely to become loyal customers over time. Authentic stories are always entertaining, memorable, informative — even if they’re less than 60 seconds long.
Successful companies are publishing branded videos every week to secure maximum reach, ROI and to build lasting brand awareness with new and old customers alike. The one thing that sets branded videos apart from other marketing methods is that you are not bombarding your audience with a sales pitch but instead using entertaining or educational videos to get their attention on social media platforms like Facebook and YouTube.
Branded Videos invite your customers to play the hero of the story and solve the issue at hand.
What’s the ultimate goal? To educate, empower and inspire your target audience to take action and invest with your company.
Showcase your product or service with high-quality product videos that are designed to boost sales.
A product video or service video advertisement is a short, persuasive, and informative commercial for your products. Product and service videos are typically transparent about promoting the advertised goods while delivering concise information about their features that set them apart from other competitors on shelves today.
A product video ad is an excellent tool for generating excitement and awareness of your company’s products. Successful companies place their product and service videos at the top of the marketing funnel by embedding the videos on their website, creating SEO-based supporting copy, creating new marketing collateral per video and posting ads on social media sites like YouTube or Facebook with links to watch more videos.
The process of pre-production is one where we are mapping out your story, deciding what essential resources the production might need to create it.
We’re creating mood boards and storyboards so that everyone involved knows exactly how this film will look when completed.
We’ll handle the technical details while you focus on your vision.
We’ll manage everything, from the initial idea down to the final delivery, so that we can deliver to you your story in handcrafted video form.
Editing is the final step of video production. Special effects, music, and sound effects are folded in to create a complete product that will amaze your viewers. You’ll work closely with our team every step of the way for a result you can be proud of from start to finish!
Once you approve the video, McCully Media Group will export any formats needed for distribution. Once we’ve finalized cuts in post-production, we deliver via a downloadable link or raw files, depending on your preference. But we don’t stop there! We offer weekly video publishing, YouTube SEO, video transcriptions, custom graphic design and thumbnail creation per video, custom social media sharing captions and much more!
Visually compelling stories that tell a story about the customer journey or product experience will make viewers want to learn more about what’s being offered, as well as share with their friends. We’ve helped dozens of companies create StoryBranded video content for years and have done everything from commercials to viral YouTube videos to weekly social media videos — no project is too big or small! We will guide you through the video production journey, to engage with your customers and boost your sales.
Fill out the form below if you would like to create a winning video strategy for your business.