The StoryBrand approach to content marketing
We have a mantra at StoryBrand and it’s this, “when you confuse, you lose”. Many websites feature vague messaging, confusing navigation, and uninspired content that doesn’t really help people who are looking for your services.
When brands publish unclear marketing messages, they confuse their audiences as to how the product or service can help them, or why someone should buy from them.
StoryBrand is the solution. Our team of experts will work with you one-on-one to create a clear BrandScript through consulting, writing, and design services so that every single person who visits your website walks away knowing exactly how it can help them solve their problem.
The StoryBrand framework is so successful because it frames your customer, not your business, as the hero of the story. Your product or service plays the role of “the guide” who calls the customer into action by investing in a transformative experience.
When your audience sees themselves as part of your story (a successful story that solves the problem at hand), there’s no comparison with other products or services. Your customers will become part of your brand, they’re just waiting for the invite.