Michael McCully is the Founder and Lead Marketing Strategist at McCully Media Group (MMG), where he works directly with service businesses to improve their marketing strategy, search visibility, websites, advertising, messaging, and lead generation. With more than 15 years of hands-on marketing experience, Michael has built his career around helping businesses become easier to find, understand, trust, and choose. He holds a Bachelor of Science in Advertising and Public Relations from Abilene Christian University, with a minor in Marketing.
Before founding McCully Media Group in 2018, Michael gained experience from multiple areas of the marketing industry, including agency leadership, in-house marketing management, and consulting. He previously served as an SEO Manager at PMG, one of the country’s leading independent advertising agencies, where he worked on SEO strategies for household-name brands across industries such as technology, apparel, high fashion, and service businesses. He also spent six years as an in-house Marketing Director for a leading cybersecurity company. This combination of experiences gives Michael a practical understanding of both agency operations and the challenges businesses face when building effective marketing systems.
Michael specializes in SEO, local SEO, Google Ads, paid search, Google Maps visibility, website strategy, conversion optimization, content strategy, branding, lead generation, video marketing, Meta advertising, and AI search visibility, including AEO, GEO, and ChatGPT Ads. His professional certifications include Google Ads Certification and Google Analytics Certification. He also spent seven years as a StoryBrand Certified Guide, applying StoryBrand principles across websites, advertising, video, lead generation, and marketing strategy. During that time, he coached and trained other Certified Guides in areas including SEO, PPC, website strategy, web design, search marketing, and video production.
Michael’s motivation for marketing comes from seeing great businesses struggle because customers cannot easily find, understand, or trust them. He believes companies should not lose opportunities simply because competitors have stronger messaging, better visibility, or clearer digital experiences. His approach focuses on understanding customer behavior, analyzing search data, improving communication, and creating strategies that connect businesses with the people they are trying to serve. His philosophy centers around helping businesses “Get found. Get understood. Get trusted. Get chosen.”
Outside of his professional work, Michael is actively involved in homeschooling his children and enjoys teaching them practical skills such as entrepreneurship, creativity, critical thinking, money management, and problem-solving. He is also active in his church and participates in volunteer and community activities. Beyond marketing, Michael enjoys traveling, concerts, movies, writing and recording music, cinematic storytelling, and spending time with his family. He is also a singer-songwriter and multi-instrumentalist who plays drums, guitar, bass, and keyboards.
Through McCully Media Group, Michael continues to educate business owners and marketing professionals through strategy, consulting, and coaching. He currently serves as the SEO and Google Ads Coach for Harp Media Method, where he leads weekly strategic search marketing coaching sessions for agency owners across the United States. His combination of hands-on marketing experience, teaching, and strategic leadership allows him to provide practical guidance for businesses navigating today’s changing digital landscape.
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