Would you like to know how branded videos boost visibility? You’re in the right place! The purpose of a branded video in digital marketing is to help people remember your brand and associate it with positive emotions and experiences. Think of it like a virtual handshake between your brand and your potential customers. Branded videos tell customers what to expect when they work with you. Stick around to see some examples of branded videos and much more.
What is a Branded Video?
Unlike traditional marketing videos that focus on promoting specific products or services, brand videos delve deeper into what truly sets your business apart. This includes factors like your vision, mission, core values, and unique service proposition (USP). The goal of a brand video is to tap into the power of positive associations. Although it may not look like a traditional ad or marketing promo, the ultimate aim is still to drive audience action, usually in the form of boosting sales.
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Examples of Branded Videos
Branded videos are especially effective in engaging customers as they tap into emotions, which allows greater connections between brands and consumers. Here are three stellar examples of branded videos that successfully convey the core of the business’ mission.
- Procter & Gamble’s “The Talk” Campaign: Procter & Gamble’s “The Talk” campaign tackled race issues in America and encouraged parents to have conversations with their children about race, diversity, and equality, helping position P&G as a socially conscious brand.
- The Lego Movie: The Lego Movie is a perfect example of a successful branded video. The movie showcases the vast array of Lego products, as well as the playfulness and creativity of the brand. Although the film didn’t directly ask people to buy Lego products, it reportedly boosted profits by 15%.
- Old Spice’s “The Man Your Man Could Smell Like” Campaign: This humorous commercial featuring a confident, charismatic, and shirtless spokesman became a viral hit. By tying the brand to traditional masculine values, Old Spice created an association between its brand and the ideals of heroism and strength.
These are just a few examples of branded videos that have made a significant impact. They demonstrate the power of video to engage and inspire audiences, build brand recognition, and drive results.
How Are Brands Using Branded Videos?
Here’s how branded videos can help you increase visibility:
1. Educate and Engage Viewers: People don’t want to be constantly sold to. However, if you can create an entertaining experience that also educates viewers, they’ll be more likely to remember your brand.
2. Showcase Your Brand’s Values: Videos are a great way to quickly communicate your brand’s values and mission in an engaging and memorable way.
3. Reach New Audiences: Video content is highly shareable and has the potential to reach a much wider audience than other forms of content.
4. Create an Emotional Connection: Videos are powerful tools for connecting with viewers on an emotional level and creating long-term relationships.
How to Create an Effective Video Production Digital Marketing Strategy
To create an effective video production digital marketing strategy, it’s important to identify your target audience, craft a compelling message, and choose the right platforms for distribution.
How Branded Videos Boost Visibility: Identify Your Target Audience
The first step in creating an effective video production digital marketing strategy is to identify who you want to reach with your videos. Knowing who you’re targeting will help you create content that resonates with them and encourages them to take action. Consider factors such as age, gender, location, and interests.
How Branded Videos Boost Visibility: Craft a Compelling Message
Once you know who your target audience is, it’s time to craft a message that speaks directly to them. Think about what makes your product or service unique and why someone should choose it over other options on the market. Make sure that whatever message you convey in your videos reflects the values of your company and those of your potential customers.
How Branded Videos Boost Visibility: Choose the Right Platform
Consider which platforms are most suitable to distribute your videos, so as many people as possible within your target demographic can see them.
Popular choices include:
- YouTube: Still popular for how-to content
- Facebook: Although younger audiences are turning away from Facebook, it’s still a viral platform for videos with high emotional resonance
- Instagram Stories: The perfect platform for bite-size, highly shareable video content
- TikTok: The must-have platform for brands targeting Generation Z
- LinkedIn: For B2B
Video Production Digital Marketing Trends
Video production and digital marketing trends that have emerged in recent years include:
Short-Form Content
Video production and digital marketing trends are constantly evolving, but one trend that has had a significant impact in recent years is short-form video content, specifically driven by the popularity of TikTok. TikTok has taken the world by storm and has become one of the most popular social media platforms, with millions of users worldwide.
TikTok has revolutionized the way people consume video content by making it short, shareable, and fun. This video format has now become a staple for brands looking to connect with younger audiences and has led to other platforms, including Instagram, Facebook, and YouTube, to introduce their own short-form video features. Brands have recognized the value of this format and have been using TikTok and other platforms to create engaging, bite-sized content that’s easy to consume and share.
StoryBranded Video Production
Another trend that has had a significant impact on digital marketing video production is StoryBranded Video Production, based on the StoryBrand framework developed by bestselling author and marketer Donald Miller.
The StoryBrand framework places the customer at the center of the narrative, making them the hero and the business or brand the guide. This approach to video production focuses on creating a clear, compelling story that resonates with audiences and helps brands communicate their message more effectively.
The framework emphasizes the importance of a clear and concise brand message, and uses storytelling to connect with the customer on an emotional level.
This approach has helped brands create video content that effectively communicates their brand’s message and value proposition. By using StoryBranded video production, brands can create content that drives engagement and conversions and improves their overall marketing performance.
User-Generated Content
User-generated content (UGC) is another trend in video production and digital marketing that has gained a lot of traction in recent years. UGC refers to any type of content, including videos, created by customers or users rather than the brand itself.
Brands are using UGC to build stronger relationships with their customers and create more authentic, engaging content. By tapping into the creativity and passion of their customers, brands can create videos that are highly relevant and relatable to their target audience.
One of the main benefits of UGC is that it is often more trusted and credible than traditional marketing content. Customers are more likely to trust and engage with content created by their peers, rather than content created and promoted by the brand itself.
UGC is also cost-effective and easy to scale, as brands can leverage their existing customer base to create a constant stream of new, engaging content. This makes it an attractive option for brands on a limited budget looking to reach a large, diverse audience.
To harness the power of UGC, brands can encourage customers to submit their own videos through social media platforms, contests, and other initiatives. Brands can then use these videos in a variety of ways, such as in product demonstrations, customer testimonials, and social media marketing campaigns.
Future Video Production Digital Marketing Trends
Digital marketing video production will continue to evolve rapidly over the next few years. We predict that interactive video will become popular. Additionally, personalization will play an even bigger role in video production digital marketing as AI continues to develop and make it easier for marketers to tailor messages based on user preferences and behaviors.
Work With Us to Create a Magnetic Marketing Plan
McCully Media Group is a full-service digital marketing agency in Fort Worth, Texas. Our team of professionals is committed to achieving your business’s goals through innovative marketing and communications strategies. McCully Media Group creates custom marketing plans and StoryBranded videos to effectively capture and engage customers. With this comprehensive approach, we’re able to help you reach your desired audience and increase your ROI. Schedule a free consultation today.
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